Why it’s Crucial to Do SEO Keyword Research at the Beginning of a Project

The first fundamental or key step for the development of a successful SEO project is the knowledge of using keywords in the write-ups done for the websites. Usage of keywords is of utmost necessary to attract the readers to their own websites. Implementing effective keywords must be the most important thing for the Search engine optimizers. A SEO company in Toronto knows that perfect keywords must be used to get the reader’s attention. Keywords are the main words that can be used to grab the attention of the audience for that particular website. It is helpful not only the readers read the material but also they tend to increase the rate of the website through the digital marketing point of view.

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Importance of Keyword:

Let us first see the meaning of keywords. Keywords are those terms, words or phrases that are included in the write up to find out specific meaning or information of those words. An SEO company in Toronto will use many keywords to reach to as many people as possible. The readers can get the information for those keywords online and they can read about them. Keywords are considered to be essential because it can reach out to different websites by clicking on that keyword which as a result can help the websites get higher rate. Keyword research involves the process by which readers can make out the value and the importance of that particular phrase, word or term that have been used as the keyword. They also help out the digital marketing personnel to find out the competitiveness of the website with others.

Importance of Keyword:

Keywords are widely used in the digital marketing world. The use of keyword is looked upon as an important part for the digital marketing of the website by an SEO company in Toronto. For learning about the importance of keywords you must read out the following point that will describe why keywords are used widely by digital marketing persons.

  • It is easy to find out any particular information by just clicking on the keyword
  • Keywords can be helpful to reach out to many customers and readers at a time
  • It increases the readability of the website
  • People can search for a particular website by typing the keyword
  • Keyword can help reach out to many other websites with the same keyword so that the readers can get more information on the topic

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Measuring the Success of Keyword:

You can definitely measure or prioritize the rate of success for a particular keyword that has been used in the website. An SEO company in Toronto will try to prioritize the keywords according to the search done by the customers. Here is the list of factors that can be used to measure the success of each and every keyword.

  • The volume or the amount of searches that the keyword has got
  • The rate of difficulty of the keyword
  • The amount of money that the advertisers are willing to pay or cost per click of the keyword
  • The density of competition for that particular keyword which helps to develop personal relationships with the readers
  • An SEO company in Toronto will see to it whether the search of keywords of their websites is higher than other websites or not

Cybersecurity Basics for Small to Medium Sized Businesses

It doesn’t matter whether your business is a small-scale one or a large one, it’s important to have a solid cybersecurity plan. With the help of the internet, businesses can have strong online presence and can easily reach out to the target customers. However, when a business moves online, it needs to remain protected and safe. It should remain aware of the cyber threats and attacks that are taking place all over the world. For this reason, they can take the help of managed IT services.

Every Business Is Under Threat

In the age of information technology, no business is safe. Every kind of business remains under the radar of hackers. Only when a business is able to keep their data protected, it can easily succeed. In fact, some cyber security basics shouldn’t be overlooked by any businesses.

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Cybersecurity

Cybersecurity is basically about protecting the crucial business information from all kind of threats. Company information always remains an important asset for a business and it should be kept guarded. In fact, cyber security depends on three important goals. They are:

  • Confidentiality: All kind of information, about employees or clients should be kept private. Only some people should be able to access the information.
  • Availability: Networks and services should be kept available to clients and businesses.
  • Integrity: There should be a complete sincerity in keeping every kind of information intact and not corrupted. 

Basic Steps That Can Be Taken

Managed IT services states that previously cybersecurity issues were only a concern for large organizations. However, now the situation is not like that. Even small businesses can face the same threat. In order to prevent the attack of ransomware and viruses, some basic steps can be taken. They are:

  • Awareness

First of all, people working within an organization must be made aware of different security threats. They should be made to understand the need to take proper cybersecurity practices. For this reason, the office staff might be provided with training to handle the issues. Some minor problems can be solved by the people and not requiring the IT staff.

  • Responsibility

Businesses should hire someone responsible for managed IT services, such as for cyber security. The concerned person will monitor the system and network 24×7. Hence, they will be easily able to watch out threats and avoid it from damaging the system.

  • Plan

There should always be a plan ready with the IT staff for handling the threats and damages caused by viruses or malware. For this, the concerned person should identify the risks. Then the weak areas of the IT system should be provided attention.

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Most managed IT services can come up with threat evaluation plan. The plan would check if the safety measures adopted by the businesses are up to date or not as per technological advancements. In turn, a proper plan won’t ruin the reputation of the company.

Professional providers of managed IT services can take accurate measures to protect the system and services from threats. For this they can take proper safety measures and install different antimalware software

Ways to Balance Technical & Non-Technical SEO

SEO experts are aware of the fact that for technical and non-technical SEO, tactics and strategies differ vastly. In fact, technical and non-technical SEO shouldn’t be pitted against each other as it can affect the health of the site. Even experts of a leading Ottawa SEO Company feel that working with them can be very difficult. The reason is very simple. Both the SEO are completely different.

Care should be taken by SEO experts in order to learn about both technical and non-technical SEO. In order to make any SEO campaign successful, it should be used separately.

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What is Technical SEO?

Technical SEO is the framework on which a great content is built. It will try to ensure that each piece of content is structured well and optimized for search engines.  It would help a site to become easily discoverable across search engines. In this blog, you will get to know the right process for balancing between technical and non-technical stuff.

  • Understand the Role of Technical SEO

Many organizations perform the function of technical SEO separately. Technical SEO tries to understand the need of both teams like the development team. For example, they can foresee how a data security policy when implemented can affect a marketing campaign. Hence, a Ottawa SEO Company expert can talk with the developers about possible marketing strategy as they know the limitations of the site.

In fact, they can advise others teams in the way their services can remain compliant for search engines. Technical SEO experts should be a part of the planning process. They should help with optimization so that the search engines can index and rank the site.

  • Balancing On-page and Off-page Optimization

Both forms of optimization can help content to perform well. SEO experts can easily help businesses to find a perfect balance between on-page and off-page optimization.  Any good Ottawa SEO Company will try to keep in mind following factors:

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On page SEO

  • Site’s structure
  • Title Tag and Meta Description
  • Internal linking
  • Coding errors

Off-page SEO

  • Social content & Sharing
  • Article and guest blog
  • Inbound Links

 

  • Defining the Responsibilities of each SEO

A good Ottawa SEO Company will try to keep both technical and non-technical SEO separate. They will ensure that both tasks under them shouldn’t overlap with each other. Or else, it can create confusion. So both separate functions must be discussed in advance.

  • Working SEO within Content

SEO experts should keep in mind about the content rules and expectations. Content should be properly optimized and should have proper links. At this point of time, care should be taken to optimize the site. A good SEO team can help with content creation process.

  • Balance Technical and Non-Technical within Budget Time

A Ottawa SEO Company knows it very well that budgeting for can become very difficult at times. Every business wants to gain high-returns and for this a strong effective strategy is important. A good SEO strategy can be achieved within a good budget.

Following these tips can help businesses to balance both technical and non-technical aspects in a better way. A perfect balance between two fields can help with an improved ranking across SERPs.